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Marketing specialty 88h · 4 modules · €40–€60/hr

Marketing AOS course

Stand up Forge, Sailford and Steve for content + demand teams.

Outline only (full content in development)
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Functions touched

ForgeSailfordSteve

Modules

Module 1 · 16h

4 units

Foundation — Marketing in an Agent Operator world

  • • Brief → asset → distribution: where AI inserts vs replaces
  • • Forge as a copyright-respecting content engine
  • • Steve as a campaign coworker, not a copy generator
  • • Worked example: a 4-week marketing-manager journey

Module 2 · 28h

4 units

Function deep-dive — Forge content engine

  • • Knowledge bases, professor mode, and the Forge content guardrails
  • • Hands-on: produce a chapter (slides + podcast + exercises) end-to-end
  • • Brand-tone drift: rubric-graded edits, not vibes
  • • Distribution loop: HubSpot + LinkedIn + nurture sequences

Module 3 · 28h

4 units

Engagement craft — running a marketing deployment

  • • Editorial calendar reform: from chaos to a 12-week sequence
  • • KPI tracking: turnaround time, brand-tone variance, MQL quality
  • • Forge + Sailford choreography for ABM campaigns
  • • Hand-off ritual to the brand or demand-gen lead

Module 4 · 16h

4 units

Capstone — your reference deployment

  • • Full Forge + Sailford plan for a synthetic B2B SaaS marketing org
  • • MQL projection tied to cc-053 marketing_mgr transforms
  • • Brand-voice rubric calibrated to the customer style guide
  • • Risk register including AI-Act art. 50 disclosure obligations

Exam blueprint

MCQ

10

Short answer

2

Pass

75%

Duration

45m

Capstone

Marketing AOS Capstone — Editorial reform plan

A 60-FTE B2B SaaS marketing team ships 1 long-form / week with a 7-day average turnaround. Produce a Forge deployment plan that takes them to 3 long-form + 2 short-form / week with a 2-day turnaround.

Deliverables

  • • Editorial calendar (12 weeks, 36 long-form, 24 short-form)
  • • Forge knowledge-base topology
  • • Brand-tone rubric with worked examples
  • • KPI projection: turnaround, MQL, brand-tone variance
  • • AI-Act disclosure + watermarking plan
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